Utz Pourables
Art Direction: Rebecca Doran / Matt Kennedy
With this project, Utz wanted to take their immensely popular cheddar cheese balls and bring them to a new format to tap into the on-the-go snacking market. I designed the logo treatment and bag with bright colors and a striking vertical split to stand out among other items in the category. This line also has potential to be expanded to include other snack items in the future.