Silverback Snow Sports Branding
The mountain gorilla of central Africa lives in troops led by a silverback, a dominant male gorilla who gets his nickname from the patch of silver fur on his back. Users of Silverback products dominate the slopes with their innovative, high-quality ski and snowboard equipment. The hypothetical brand’s personality comes through in its logo, a cartoon gorilla accompanied by offbeat typography. The branding system includes a set of illustrative elements that can be applied to stationery, packaging, equipment and web applications.