Ronson Fuel Packaging
Art Direction: Josh Samolewicz / Matt Kennedy
This rebranding for Ronson included a new logo for both the Ronson brand and their Ronsonol lighter fluid, as well as new packaging across a range of lighters and lighter accessories. The branding system unifies the items under a cohesive look while preserving some elements of the former designs, to help maintain consumer recognition. The scope of this project also included a competitive/cultural analysis of the product category.